Positioning, messaging, audience, competitive frame, content architecture. The output is a document your team can argue with.
Strategy is what happens before the design starts. Positioning, messaging, audience, competitive frame, content architecture. The output is a single document your team can argue with, and a system your designers can build from on day one. The strategy is yours to defend, update, and use to make decisions without me.
5-8 internal interviews. Founders, sales, customer success, product, marketing. 30-45 minutes each, recorded, transcribed.
Direct competitors, adjacent players, emerging threats. 12-18 companies profiled. Output: a competitive landscape document.
2-day facilitated workshop with 5-8 stakeholders. Positioning statement, narrative, proof points. Output: a working positioning doc.
Pillars, value props, headline candidates, supporting copy. Tested with 3-5 customers. Output: a messaging framework.
Information architecture, content templates, editorial calendar. Output: a content map the marketing team runs without me.
Final 40-60 page strategy deck. Decision log with the tradeoffs considered. Handoff to design and engineering.
Pick the scope. The price is the price. No hourly, no discovery fee, no surprise add-ons after kickoff.
The decision before the rest of the decisions. Stakeholder interviews, a two-day workshop, and a positioning document your team can argue with.
Positioning, messaging, audience, competitive frame, and content architecture. One document your designers can build from on day one.
The full strategy plus the operating documents marketing runs without me, content templates, an editorial calendar, and a facilitated handoff into design and engineering.
The questions specific to STRATEGY that come up in every strategy call. Honest answers, no pitch.
The ideas behind this track, written down in the operator log.
Most studios treat brand and code as two phases. I treat them as one continuous sequence. The reason is not aesthetic. The reason is that brand decisions made in isolation are usually wrong, and the only way to know is to build the thing that tests them.
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Brand to URL.
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with a 15-minute diagnosis.
Available for 2 new projects this quarter.