Type, color, voice, motion, and the rules that hold them together. Built for daily use, not awards.
A brand is a system of constraints, not a logo. I build the operating layer for how you appear, name, type, color, voice, motion, and the rules that hold them together. The output ships in three forms: a Figma library, a Notion guideline, and a PDF that survives being emailed. The system is yours to defend without me.
Founder and team interviews. Audit of existing brand assets, competitive scan. Output: a 6-page brief document.
Two-day facilitated workshop. Positioning statement, audience map, messaging framework. Output: a strategy deck.
Three parallel directions in week 04. One survives by week 06. Output: a final mark and lockup set.
Type, color, motion, voice, components. The system is built in Figma, documented in Notion. Output: 40-80 page guideline.
PDF guideline. Notion workspace. Figma library. Training session with the team. Output: the team can defend the brand without me.
Assets delivered, accounts transferred, source files shared. Output: 100% ownership, zero dependencies.
Pick the scope. The price is the price. No hourly, no discovery fee, no surprise add-ons after kickoff.
A working identity you can ship with. Primary mark, lockups, type, and color, enough to look like a company, not a full operating system.
The operating layer. Type, color, voice, motion, and the rules that hold them together, shipped as a Figma library, a Notion guideline, and a PDF.
The system plus everything required to put it in the world, motion language, environmental applications, campaign frames, and a training session so the team can defend it without me.
The questions specific to IDENTITY that come up in every strategy call. Honest answers, no pitch.
The ideas behind this track, written down in the operator log.
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Brand to URL.
Your next project starts
with a 15-minute diagnosis.
Available for 2 new projects this quarter.