Usama Zahid
Senior UI/UX Designer · Brand Identity · Motion Design
Professional Summary
Senior UI/UX Designer and Brand Strategist with 6+ years delivering digital products, brand identities, and motion design for startups, agencies, and established businesses across Pakistan, Qatar, UAE, and Australia. End-to-end design ownership: user research, wireframing, prototyping, design systems, and Figma handoff. Bridges design and development with working knowledge of HTML, CSS, Tailwind, and Next.js. Key results: −46% invoice processing time (Petrozen ERP), −54% booking abandonment (Strong Rental Cars Qatar), 200K+ video views (Growth Marvels). Open to Senior Designer, Creative Lead, and remote product design roles.
6+
Years experience
−46%
Invoice entry time
200K+
Video views (GM)
4
Certifications
Experience
Senior UI/UX Designer
Pakalign Studio
Lahore, Pakistan
- Lead end-to-end UI/UX across 10+ digital products — SaaS platforms, mobile apps, and brand systems for AI-first companies
- Designed Pakalign Studio brand identity and design system from scratch; 100% brand recognition uplift across client touchpoints
- Collaborate with PMs, developers, and marketing on cross-functional delivery; manage 5+ active client accounts simultaneously
- Produce social media design campaigns for B2B and B2C clients maintaining brand consistency at scale
- Mentor junior designers and run design critiques; reduced design iteration cycles by an estimated 30%
Senior UI/UX & Social Media Designer
Vieapps Studio
Lahore, Pakistan
- Managed a 3-person design team delivering mobile app UI/UX across Android and iOS platforms
- Owned post-production UX improvements for 4 live mobile products — analyzed user feedback and shipped iterative fixes
- Built and maintained a shared Figma design system (components, tokens, guidelines); reduced new screen design time by ~40%
- Created performance-driven social media creatives for international clients (UAE, Australia) reaching 50K+ impressions/month
- Ran weekly design reviews with cross-functional stakeholders; translated business requirements into user-centered solutions
UI/UX Designer
Cross Code
Lahore, Pakistan
- Designed intuitive interfaces for 6+ mobile platforms (iOS and Android) — onboarding flows, dashboards, and transactional screens
- Partnered with front-end developers to ensure pixel-accurate implementation; maintained design-to-dev consistency above 90%
- Conducted 3 rounds of usability testing per product cycle; improved average task completion rates by 25%
- Delivered Strong Rental Cars Qatar redesign: reduced 6-step booking flow to 3 steps — +58% completion rate, −54% abandonment
Junior Designer & UI/UX Designer
K-Tale · Uncle Fixer
Lahore, Pakistan
- Designed UI for 3 mobile game titles at K-Tale including icon systems, game HUDs, and onboarding screens
- Created 2D frame-by-frame animations and motion graphics for 15+ marketing campaigns at Uncle Fixer
- Produced mobile and web interface designs with style guides for 5+ clients; built foundation in Adobe Suite and UI component design
Selected Projects
2025
Petrozen ERP SaaS — End-to-End UI/UX
Lead UI/UX Designer & Product Architect · 2 months
−46% Invoice Entry Time · −58% Accounting Errors
Purpose-built ERP for LPG trading covering Sales, Purchases, Inventory, Accounts, Tax, and Audit. Led 200+ user interviews, 3 usability testing rounds, role-based dashboards for Admin/Manager/Employee personas, full Figma handoff.
View project2023
Strong Rental Cars Qatar — Web & App Redesign
Product Designer (UI/UX) · 4 months
+58% Booking Completion · −54% Cart Abandonment
Full web and mobile redesign. Simplified 6-step booking to 3 steps. Integrated real-time availability, AI recommendations, mobile-first UX. 94% task success rate across 200+ usability test participants.
View project2024
Codestreaks — AI Studio Brand Identity
Brand Designer
+127% Brand Recognition · 4.8 / 5 User Trust Score
Complete brand identity for AI automation studio: scalable logo system, warm tech-forward palette, typography hierarchy, precise design rules for digital and print applications.
View project2023
Growth Marvels — 2D Kinetic Typography Video
Motion Designer & Animation Artist
200K+ Views · 12% Engagement Rate
2-minute 40-second brand launch video. Coordinated 4-person team (illustrator, writer, voice artist). On-schedule delivery for company launch.
View project2025
Fashion Brand Website — Vibe Coding (Next.js)
Designer & Developer
98+ Lighthouse Score · 48h Build Time
Full marketing website designed and shipped in 48 hours using Cursor AI-assisted development. Next.js, Tailwind CSS, responsive layout, clear conversion paths.
View projectEducation
BS Physics
COMSATS University Islamabad, Lahore Campus
2016 – 2020
Certifications
2021
Animation Bootcamp
School of Motion
2020
Google UX Design Certificate
Coursera / Google
2020
Typography & Layouts
The Futur
2019
Graphic Design Specialization
CalArts / Coursera
Skills
UX / Research
Design
Tools
Development
Collaboration
Languages
English
Fluent (professional)
Urdu
Native