Holistic brand identity for a mental wellness and meditation app.
Process & Journey
From challenge to solution, explore the design thinking process that shaped this project.
The Problem
Understanding the core challenge
Our Approach
Strategic solution to the problem
Brand System
Interactive color palette with harmony analysis and export tools
Calm Green
Color Applications
Typography System
Explore the type hierarchy and pairing that defines the brand voice.
Type Scale Hierarchy
Font Pairing in Context
Beautiful Typography Matters
Great typography creates hierarchy, improves readability, and establishes the visual tone of your brand. It is the foundation of any design system and should be carefully considered to ensure consistency across all touchpoints.
Complete Character Set
Visual Story
Every image tells part of the design journey. Explore the details that bring this project to life.
Exploring Wellness App - Brand Identity - Design showcase 1
Exploring Wellness App - Brand Identity - Design showcase 2
Exploring Wellness App - Brand Identity - Design showcase 3
Exploring Wellness App - Brand Identity - Design showcase 4
Exploring Wellness App - Brand Identity - Design showcase 5
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