Brand Launch Video - Startup Reveal
High-energy brand launch video for a tech startup's Series A announcement.
Project Overview
The Challenge
Create a high-impact 90-second video to announce InnovateTech's Series A funding that captures the energy and ambition of the startup while communicating their vision to potential customers, investors, and media.
The Approach
Developed a dynamic visual narrative combining 3D elements, kinetic typography, and bold transitions. The video builds momentum from intimate founder story to explosive product reveal, using color and motion to evoke innovation and confidence.
Performance Metrics
Engagement and reach statistics
Creative Process
From concept to final render
Creative brief & brand analysis
Concept development & mood boarding
Storyboard & animatic creation
Style frames & art direction approval
3D modeling & texturing
2D/3D animation production
Compositing & VFX
Sound design & music integration
Color grading & final delivery
Technical Approach
Specialized animation techniques that brought this project to life
Kinetic Typography
Bold, energetic text animations that drive the narrative forward with precise timing and easing
Dynamic scale, rotation, and position animations with custom bezier curves
3D Product Visualization
Photorealistic 3D renders with dynamic camera movements and material showcases
Cinema 4D modeling with Redshift GPU rendering
Particle Systems
Custom particle effects representing data flow, energy, and innovation
Trapcode Particular with custom emitters and physics
Liquid Transitions
Smooth, organic transitions between scenes using morphing shapes
Shape layer animations with trim paths and gradient fills
Color Grading
Vibrant color palette with strategic use of brand colors throughout
Lumetri Color with custom LUTs and selective color correction
Each technique was carefully selected to achieve specific visual goals and narrative beats
Key Frames
Critical moments in the animation with timing and technical details
Opening sequence - Bold logo reveal with particle burst, establishing brand energy
Founder story segment - Intimate typography animations over abstract backgrounds
Product showcase - 3D product rotates revealing key features with callout animations
Metrics & traction - Kinetic data visualization showing growth and impact
Final CTA - Bold typography with gradient background and pulsing energy
Design Principles
Fundamental principles that guide natural, engaging motion
Squash & Stretch
Objects deform to convey weight, flexibility, and impact
Anticipation
Preparing the audience for an action by showing what's about to happen
Staging
Directing the viewer's attention to what's most important in the scene
Follow Through
Parts of the body continue moving after the main action has stopped
Ease In & Out
Natural acceleration and deceleration at the start and end of movements
Timing & Spacing
Controlling the speed and rhythm of motion to create natural, impactful animations
Hover over each card to see the principle demonstrated
Tools & Technology
Software and techniques used
Behind the Scenes
The video generated 500K+ views in the first week, was featured in 45+ tech publications including TechCrunch and The Verge, and contributed to a 300% increase in website traffic. The client reported it as instrumental in their successful Series A raise.