Complete brand identity system for a B2B SaaS platform revolutionizing team collaboration.
Process & Journey
From challenge to solution, explore the design thinking process that shaped this project.
The Problem
TechFlow needed to differentiate themselves in a crowded SaaS market while establishing trust with enterprise clients. Their existing brand felt generic and didn't communicate their innovative approach.
Our Approach
Developed a bold, modern brand identity that balances professionalism with approachability. The logo system features a dynamic 'flow' icon representing seamless collaboration, paired with a confident typography system.
Discovery & competitive analysis
Discovery & competitive analysis
Brand strategy & positioning
Brand strategy & positioning
Logo exploration (50+ concepts)
Logo exploration (50+ concepts)
Color palette & typography selection
Color palette & typography selection
Brand guidelines creation
Brand guidelines creation
Application design & rollout
Application design & rollout
Impact
The new brand identity increased brand recognition by 127% within 6 months, improved perceived trustworthiness scores from 3.2 to 4.8/5, and contributed to a 40% increase in enterprise trial signups.
Measurable Impact
Data-driven results that demonstrate the project's success and business value.
Brand Recognition
User Trust Score
Market Differentiation
Brand System
Interactive color palette with harmony analysis and export tools
Crimson Red
Color Applications
Typography System
Explore the type hierarchy and pairing that defines the brand voice.
Type Scale Hierarchy
Font Pairing in Context
Beautiful Typography Matters
Great typography creates hierarchy, improves readability, and establishes the visual tone of your brand. It is the foundation of any design system and should be carefully considered to ensure consistency across all touchpoints.
Complete Character Set
Visual Story
Every image tells part of the design journey. Explore the details that bring this project to life.
Exploring TaxDoctor - Design showcase 1
Exploring TaxDoctor - Design showcase 2
Exploring TaxDoctor - Design showcase 3
Exploring TaxDoctor - Design showcase 4
Exploring TaxDoctor - Design showcase 5
Exploring TaxDoctor - Design showcase 6
Exploring TaxDoctor - Design showcase 7
Exploring TaxDoctor - Design showcase 8
Exploring TaxDoctor - Design showcase 9
Exploring TaxDoctor - Design showcase 10
Exploring TaxDoctor - Design showcase 11
Exploring TaxDoctor - Design showcase 12
Exploring TaxDoctor - Design showcase 13
Project Impact
Real results and feedback that demonstrate the project's success.
"Usama transformed our brand from forgettable to unforgettable. The new identity perfectly captures our mission and has significantly improved our market positioning."
Key Outcomes
The new brand identity increased brand recognition by 127% within 6 months, improved perceived trustworthiness scores from 3.2 to 4.8/5, and contributed to a 40% increase in enterprise trial signups.
Milestones Achieved
Discovery & competitive analysis
Brand strategy & positioning
Logo exploration (50+ concepts)
Color palette & typography selection
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